Advertising Introduction


The Advertising component allows you to create Advertising Items as well as Advertising Plans and use these to record advertising spent on a property and to generate Invoices.

Advertising Items
are also known as expenses and, these may be assigned to a Supplier and placed into an Advertising Plan. By creating Advertising Items, you may use these to charge the amounts spent against a Listing and monitor expenditure as well as create Invoices and allocate monies paid into the trust account to these items.

An Advertising Plan is also sometimes referred to as an Advertising Budget. An Advertising Plan may be appended to Appraisals and Listings. When an Advertising Plan is attached to a Listing you have an option to convert it into an Advertising Campaign and in doing so, assign scheduled dates for the Advertising Items due. Before creating an Advertising Plan ensure that you have created Advertising Items to be inserted into the Advertising Plan.

Other Advertising features include the ability to assign a Catchphrase and Advertising Text to Advertising Items in the Properties and Listings areas. There are six pre-existing Property Default advertising styles to choose from, that will assist you in entering Advertising Text. These styles are Window Card, Brochure, Style 1, Style 2, Style 3 and Website. By ‘linking’ an Advertising Item to a Property Default Style, you have the ability to re-use existing Advertising text or to create different Advertising text depending on the type of publication. With the text entered against your Window Card and Brochure Advertising Items, you can easily print system defined Window Cards and Brochures.